تكنولوجيا

إنستاجرام تقرر التخلي عن علامة IGTV التجارية

إنستاجرام تقرر التخلي عن علامة IGTV التجارية

أقدمت منصة إنستاجرام على خطوة أخرى نحو هدفها المتمثل في جعل الفيديو جزء أكثر مركزية من تجربتها مع الأخبار التي تفيد بأنها تجمع الآن مقاطع فيديو IGTV الطويلة ومقاطع فيديو الخلاصة في تنسيق جديد يسمى Instagram Video"". وكان رئيس منصة إنستاجرام، "آدم موسيري" قد قال مؤخرًا إنه لم يعد تطبيقًا لمشاركة الصور، مشيرًا إلى أن الشركة تعطي الأولوية للتحول إلى الفيديو وسط منافسة كبيرة من يوتيوب وتيك توك. ويتم العثور على مقاطع الفيديو هذه، الأطول والأقصر، في حسابات المستخدمين ضمن علامة تبويب “الفيديو” الجديدة. وفي الوقت نفسه، عندما يصادف الأشخاص مقاطع فيديو عبر المنصة، يتمكنون من النقر في أي مكان عبر الفيديو للدخول إلى العرض بوضع ملء الشاشة ولن تؤثر أي من هذه التغييرات فيما تفعله المنصة على Reels التي تظل منفصلة ولن يتم دمجها في خلاصة مقاطع الفيديو هذه، إذا اختار المستخدمون التمرير. وكانت IGTV تتراجع كمنتج مستقل وعلامة تجارية قبل هذا التغيير. وفي أوائل عام 2020، أسقطت المنصة الزر البرتقالي IGTV من الصفحة الرئيسية بسبب قلة الاهتمام به .وقد جاءت هذه الخطوة في الوقت الذي قام به 7 ملايين فقط من أصل مليار مستخدم بتنزيل تطبيق IGTV المستقل.

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